Robyn Rutledge

Robyn Rutledge


CEO, Guayaki Yerba Mate; Founder & CEO, SBG Growth

Robyn is a highly successful investor and operator with two decades of experience in food, beverage, wellness and other segments of the consumer industry. She has led teams across all facets of sponsor-backed investing including prospect selection, negotiation and structuring, strategy development, and value creation through execution. Currently Robyn is serving joyfully and indefinitely, as interim CEO of Guayaki Yerba Mate, an established and disruptive brand in the healthy energy and regenerative business sectors. She is also the Founder & CEO of SBG Growth, a consumer-focused investment and advisory business. Through SBG, Robyn invests directly in consumer-oriented businesses, often serving on the Board of Directors and/or an advisor to the CEO and senior management team. Prior to founding SBG, Robyn was a Partner at TSG Consumer Partners, a leading private equity firm focused exclusively on the branded consumer sector. She began her career at Goldman Sachs & Co.

She is based in the San Francisco Bay area, graduated with a Bachelor of Commerce with Honors from Queens University in Canada and with an MBA from Stanford Graduate School of Business, where she was an Arjay Miller Scholar.

Robyn Rutledge Information