Founder & CEO of happy®.

Craig is the founder and CEO of happy®. Along with his co-founder Robert Downey, Jr., happy® launched in early 2024 with a mission to elevate the everyday with thoughtfully sourced coffee. happy® not only delivers a seriously delicious™ cup of coffee, they care about the person drinking it. In an effort to de-stigmatize mental health, happy® partnered with NAMI, the National Alliance on Mental Illness, the nation's largest grassroots mental health organization, with a dedication to building better lives for millions of Americans. Think of it as coffee with a conscience.

Prior to happy®, Craig was the founder of hello® products, and former Chief Innovation Strategist of Colgate-Palmolive. hello®, the world's first naturally friendly™ oral care brand, was acquired by Colgate in January of 2020.

Prior to hello®, Craig was a co-founder and creative lead at eos (makers of the ubiquitous lip sphere), a founding board member at transformational household cleaning brand method, and a strategic advisor to Seventh Generation, Boots, and Popcorn, Indiana.

Craig is an inductee in the Collegiate Entrepreneurs Organization (CEO) Hall of Fame, an Entrepreneur in Residence at Babson, and serves as an Advisory Council Member at the Ain Center for Entrepreneurship at The Simon School of Business at The University of Rochester. Craig loves people, design, brand, packaging and people. Yes, he said people twice.