Chief Innovation Strategist, Colgate-Palmolive

Craig is obsessed with design, transformational brands, and making stuff that elevates the every day. He is currently the Chief Innovation Strategist at Colgate-Palmolive. Prior to Colgate, he was the Founder & CEO of Hello!, a leading naturally friendly personal care brand. Previously, he was an early investor and board member in Method, the co-founder and creative lead at eos, the CMO of Popcorn, Indiana, and a board member of the Art Directors Club. He is Chairman of Lexicon’s Advisory Board, and was named to Advertising Age’s Creativity 50 as one of the Most Influential and Innovative Creative Thinkers and Doers. He’s an Entrepreneur in Residence at Babson and a founding advisory board member at the University of Rochester’s Ain Center for Entrepreneurship at the Simon School of Business.

Craig lives in Montclair, New Jersey and is a graduate of the University of Rochester.